So Bey just dropped an activewear/sportswear line earlier this month. Kinda like that album she dropped on IG and that song right before the Super Bowl, not to mention that tour without an album (that I would totally go to BTW). Anyway, the line is titled as Ivy Park. I’m guessing the Ivy part is linked to her daughter, Blue Ivy Carter.
Moving on, anyone that knows me knows I love, love, love Beyoncé and support her in everything she does. You want to talk about goals, she is a life goal for me. I mean that in the sense that her skills as a businesswoman are at the top of the charts, like her singles and her albums. She has perfected the game so well that dummies, like me, go out and buy anything she puts out without a second thought. I want that type of brand loyalty for whatever business venture I happen upon in the future. Anyway, due to my undying love for Bey, when I saw the commercial for the line I was ecstatic. I don’t even exercise. I actually despise exricese. I hate to sweat but best believe I will be at Nordstromm’s to get an item or two from the Ivy Park collection.
Apparently, Ivy Park will be available for purchase on April 14th (4 days). On the 14th, Nordstrom, Topshop and Zalando will be the three exclusive retailers of Ivy Park. I anticipate that this release will be equivalent to any new Jordan release date so prepare accordingly.